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RESEARCH AND ANALYSIS

Every business needs to have its own unique strategy based on  its own particular set of circumstances. Different products, different markets, different needs with different solutions. Setting clear, measurable and achievable goals is a key part of your digital marketing strategy.

Know your business:

  • Is your business ready to embrace digital marketing?
  • Are your products/services suited to online promotion?
  • Do you have the right technology/skills/infrastructure in place?
  • How will digital marketing fit into your existing business processes?
  • Do those processes need to change, and are you and your staff ready to accommodate those changes?

 

magma digital solutions
magma digital solutions

WEB DESIGNING

Your website is your place of business. You may have all sorts of campaigns out there, tapping the far-flung reaches of cyberspace for a rich vein of new customers, but ultimately everything will be channeled back through a single point that is your website. In an uncertain and constantly evolving digital world, your website is the one thing over which you have complete and explicit control. You can change anything and everything on your website. You can tweak it, tune it and manipulate it in any way you want. You can build in ways to track and measure all of the activity on your website. It is your website that converts that traffic into prospects and customers – taking the numbers and transforming them into something of tangible value to your business. Your business goals and the needs of your target market. Build something that aligns the two and you will end up with an effective website. Different businesses will follow different processes involving different groups of people when designing, developing and implementing a website, but regardless of the approach you choose to take, how formal or informal the process.

SOCIAL MEDIA MARKETING

Marketing is a well-developed methodological science that constantly changes its rules according to the needs and developments in and around it. The role of marketing in the development of business is intact. Still, the way it was executed is radically changing due to contributions made by satellite communication and extensively developed scientific devices. Social Media is best defined in the context of the previous industrial media paradigm. Traditional media such as television, newspapers, radio, and magazines are in one direction static show technologies. Social media comes in many forms and the eight most popular are Blogs, Microblogs, Social Networks, Media-Sharing Sites, Social Bookmarking and selection Sites, analysis Sites, forums, and effective Worlds.

magma digital solutions
magma digital solutions
magma digital solutions
magma digital solutions
magma digital solutions

SEARCH ENGINE
OPTIMIZATION

Search engine optimization is widespread in the world of online advertising search engine optimization has grown to become a multi-billion dollar business. The search engine acts as an intermediary between consumers and websites. Its goal is to provide consumers with links to the highest quality websites on the organic side while making a profit through the auctioning of sponsored links. In order to rank websites, the search engine scores each website on its estimated quality using information gathered from the Internet using crawling algorithms and data mining methods. Online search engine are highly affected by search engine marketing decisions made by website owners and the policy of the search engine. Consumers using a search engine face the option of clicking organic or sponsored links. The organic links are ranked according to their relevance to the search query, while the sponsored links are allocated to advertisers through a competitive auction.

email marketing

Email Marketing is a widely-used marketing tool by most B2B and B2C companies emails enable marketers to send messages to their customers at very low cost. Email messaging requires less preparation and execution time emails typically generate faster response and create opportunity for interactive communication with customers. Email allows an active, interactive and personalized communication fulfilling the preferences of an empowered consumer. E-mail marketing can be used to empower consumers by sending e-mails based on permission, by making consumers active participants in the communication process and by making e-mails relevant for the recipients. Email marketing is a legitimate, lucrative, and widely used business tool that is in danger of being overrun by unwanted commercial email. Email marketing provides twice the return on investment (ROI) relative to other forms of online marketing.

magma digital solutions

AD Operations

Google AdWords is an online advertising from Google which uses bidding system so that the advertisement made by the owner of e-commerce appears in the Google webpage search. The display of the advertisement would appear on the top or right part of the searching results. When a user types a keyword or phrase on Google search, Google would display any related advertisements. Google AdWords users would pay if there is a customer who clicks the displayed advertisement. The clicked advertisement leads the customer to the website. AdWords advertisements are displayed in the web pages from the result of searching and in another site which belongs to Google Search and Content Network.

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